Investors in Event Planning

True is an innovative investment and innovation firm with a consumer-focused approach, dedicated to redefining traditional business models. The firm emphasizes creating value through sustainable and impactful business practices. True collaborates closely with entrepreneurs and businesses to foster innovation and drive growth across various consumer sectors. By leveraging its expertise and network, True aims to support businesses in delivering meaningful and lasting change in the marketplace.

Connected Capital is the partner of choice for B2B SaaS companies based in Europe. Our team has backgrounds in M&A, private equity, law and strategy consulting, as well as years of experience in accelerating growth for scale-ups. Investment is only part of the picture. In addition, we help entrepreneurs to evolve their strategy, overcome any operational hurdles and focus on results.