Investors in Sport

We back pragmatic and systemic solutions to climate emergency and biodiversity loss. We are founders, operators, and investors who honor fast-scale potential and real-world results. We speak the unpleasant truth in change-resistant arenas to make decision-makers look up and pave the way for our ventures.

Founded by athletes, for athletes. We invest in the next generation of tech enabled startups at Seed & Series A. We implement an investment strategy that harnesses the privileged access to private deals afforded to elite professional athletes. We then add tangible growth by leveraging our network for early-stage companies. We are generalist Seed and Series A investors, writing initial cheques of £50,000 to £300,000 into high-performing early-stage businesses. We focus predominantly on the UK and Europe, but we remain open to exceptional global opportunities. We are not lead investors – instead, we co-invest alongside world-class VCs, collaborating on opportunities with market leading investors and founders.

ESG-focused fund, helping female-founders and gender-balanced teams in the BaltiNordics get access to capital to scale world-changing ideas

Mercuri is the UK media and entertainment technology venture capital fund. It supports exceptional founders building technology enabled products for the new age of enterprise and the digital lifestyle of consumers in the UK. Mercuri lead funding rounds for start-ups that are impacting the rapidly evolving ecosystem at the intersection of technology, media and entertainment. Mercuri’s second fund, but first multi-LP fund, will focus investment into four specific areas - the creation, distribution, consumption, and monetisation of content and data. Investment targets B2B startups set to enhance the way in which we communicate and engage in a professional and personal context. The fund aims to make six new investments a year. Mercuri is a certified B Corp and the co-founder of VentureESG, and invests in portfolio companies that share its values through a commitment to robust data policies and safe, transparent AI.

Founded in 2018 Nordic Secondary Fund is the first and only fund in the Nordics to exclusively invest in secondaries. The Private Equity “Secondaries” asset class is an attractive alternative investment with high yields and is a source of diversification for investors to mitigate overall risk. Nordic Secondary Fund’s investment focus is exclusively on Nordic and Baltic companies, where the founder and key employees are domiciled. All startups have a proven and scalable business model, locally as well as globally.

We back growth-stage ventures in verticals including esports, e-commerce, biotech, artificial intelligence, robotics and technology hardware. We also make private market investments into companies with a clear path toward an imminent IPO.

Astara's mission revolves around designing innovative businesses, crafting intelligent solutions, and developing new brand services tailored for Astara’s environment. Specializing in mobility, they extend their focus to investing in startups across Europe and South America. Leveraging a venture-building workflow honed over two decades of entrepreneurial experience, they integrate global best practices. Their extensive network facilitates forging strategic partnerships and accelerating business growth across all operational countries. Their overarching goal is to foster a mobility revolution promoting sustainability and driving innovation incentives among companies.

Their mission is to accelerate sustainable growth in gaming and esports, aiming to make global wealth accessible to all stakeholders: investors, players, fans, and companies. Their objectives include contributing to the global expansion of the esports and gaming industries, maximizing sustainable returns on investment in their portfolio companies, promoting fairness in wealth distribution across the industry's value chain, and advocating for gender equality within esports.

Inbox Capital, based in Stockholm, Sweden, is a family-owned investment company specializing in disruptive and rapidly expanding technology sectors such as Fintech, Medtech, E-sports, B2B SaaS, and Deep Social Networks. Leveraging their own experience in building global businesses, they prioritize strong entrepreneurial leadership and persistence in the companies they invest in. They offer not just capital but also strategic advice and access to a broad network. With a focus on companies demonstrating a solid business model and significant growth metrics, their portfolio includes around 50 notable companies like VOI, Revolut, Truecaller, Meds, Acast, and Fishbrain.

XPRESS Ventures is a pan-European pre(seed) investor focusing on the infrastructure industries of modern society, such as logistics, manufacturing, and enterprise software. We provide founders with deep sectoral knowledge and a collaborative approach to amplify their vision and accelerate growth. Our unique strengths lie in our research-informed investment approach and logistics and supply chain expertise, making us a valuable partner for startups and co-investors.

Global PE and VC investment manager specialising in the high growth stages of industry-changing, internet-based businesses. Their portfolio companies are present in over 15 countries worldwide, serving more than 50 million clients.

Willgrow is a venture capital investment firm arising from a first-generation family office in the Baltics. Their principals have founded and run a successful multi-billion logistics business. Willgrow is an active investor in private equity, venture capital, credit funds, real assets, and promising companies worldwide. They are long-term investors with decades of entrepreneurial experience